April 5, 2022

Is the iPhone the ‘most durable smartphone ever’?

iPhone durability analysis

“A Ceramic Shield front that’s tougher than any smartphone glass.”

That’s the bold USP and marketing message from Apple regarding the iPhone 12. The Ceramic Shield, Apple claim, is tougher than any smartphone glass on the market (at the time of release), made possible by introducing nano-ceramic crystals into the glass, which are supposed to be harder than most metals!

With mobile phones being more important to us than ever before, its unsurprising that device manufacturers like Apple have put a focus on improving the durability of their devices as our reliability on them continues to increase. However, whilst marketing claims like ‘the most durable smartphone ever’ sound great we wanted to see if the stats, supported the claims.

Using our Intelligent Analytics capabilities, EIP analysed thousands of mobile device insurance claims for Apple devices, across several European markets. The aim being to see if the iPhone has indeed lived up to the marketing claims. And, the conclusions we’ve come to in this study, are quite clear.

In short, the answer is … YES! 

To read by our conclusions and receive the full analysis, you can download it here.

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